Dear  Tonia,   Everything seems to be on sale today. I am confused and not sure what items are genuinely worth. So why does a bargain become a bargain and what guide lines should I follow?

Barbara, a Bargain Shopper from Boston.

Low prices are typically the result of an end-of-season sale, that the demand was less than expected, that the style is going out of fashion, or is damaged or ill fitting. Take advantage of sales being offered because items arrived in the store too early, the weather was not conducive to business, or are being promoted to encourage early buying for the upcoming season.

Never buy something just because you can’t resist the low price. Be sure you like it and more importantly, that it flatters your figure. There are lots of ugly styles out there revealing the mistakes of designers. Manufacturers dump those styles and ill fitting merchandise into discount  and outlet stores, so be careful. Don’t be fooled by fancy labels. Trendy pieces on sale are usually an indication that the style is about to fade. Stick to classic pieces of good quality. Buy less but better quality.
Retailers today are using the mark it up to mark it down game. Have a general idea of what the item is really worth by comparing items in stores or on line.

Check the return policy. Too often, I weed out my clients closets and find numerous items with tags still hanging, that are no longer returnable. Try things on at the store or return what is not working right away. Why have hundreds of dollars in sale merchandise that doesn’t suit you. Less is more. Your guidelines are good judgment and taste. Happy hunting.